Having just celebrated Wave Zone at 30 Years, we can’t help but look back at the journey that brought us here.

Today, Wave Zone Surf Company houses Wave Zone Skimboards, Hammer Traction Deck Grip and Wave Zone Custom Surfboards. Lots of pivoting along the way and some key principles kept the company strong through good times and bad.

The day it all started… November 1, 1990, Jeff Shinham signed the lease on his first ever Wave Zone facility.  2 weeks of fast paced build out paved the way for a grand opening on November 15th of that year.  Now, with 30 years firmly under his belt, Shinham operates one of the largest skimboard companies in the world, the only Surf Traction brand 100% made in the USA, and a custom surfboard shop.  It is safe to say, his hands are more than full.just