Hammer Surf Traction – necessity is the mother of invention. When your company motto is “Made in the USA,” and the last USA made surf traction brand discontinues production, you do what you have to do. Hammer Traction was created and formulated by Wave Zone Surf Company owner, Jeff Shinham to fill this void with excellence and ingenuity. Since 2012 Hammer has handcrafted superior deck grip and today offers more carve patterns than any other brand. Thank you to the 3M reps, the cutting industry specialists, the packaging pros, the surfers and all those who consulted with us in the early days! Then again, that’s doing business in the USA.